McDonald's is testing wireless charging in partnership with Powerkiss, a Finnish company specialized in the design of very elegant solutions for embedding wireless chargers in furniture. Details are in the press release.
Powerkiss' embedded Qi-chargers can be found in fancy locations all over Europe.
Eric Bourgeois, Senior Director at McDonald's Europe, says ”[Wireless charging] is hygienic, safe and unobtrusive, but at the same also functional, aesthetic and innovative. Therefore it follows McDonald’s Europe interior philosophy very well”.
McDonald's interest in Qi-charging demonstrates that Qi is getting in to the hands of European consumers. An increasing number of potential McDonald's customers are carrying Qi phones made by Nokia, LG, HTC, and Google. These Qi phone users are attracted by stores that offer Qi chargers. That makes it worthwhile for store owners to invest in wireless charging.
See here the virtuous cycle: increasing Qi adoption, stimulating the development of Qi services, stimulating consumers to buy Qi phones, stimulating the development of even more Qi services....