For the last year, every week we see new advancements in wireless power, and with it, new levels of awareness about the coming wireless world. There’s no doubt about it: the world is going electric and electric is going wireless.
The demand for wireless power is also redefining consumer expectations – people want to be able to walk into not just their homes and offices, but also into a hotel, airport, restaurant or café to seamlessly connect to wireless power. Just as they now connect to WiFi. Pretty soon, carrying around a mobile charger will seem as outdated as having a dial-up connection to the internet.
With that, business decisions makers from across industries are taking serious notice of the benefits and opportunities of deploying smart wireless charging technology. Smart wireless charging allows businesses to go beyond supplying the essential need of power to actually leveraging the anonymized data to engage customers in more meaningful ways and ultimately, drive new revenue opportunities.
Take for example a deployment we did earlier this year with a major global hotel brand, at the hotel’s 24-hour bar. Using smart wireless charging technology we monitored wireless charging usage over a six-week period and found the brand experienced a 64% increase in sales during charging time! People charged their device for 45 minutes on average, which generated over $2,400 in revenue per seat! You can read more on this case study here.
In this deployment, as well as across our network, the results show people stay longer – and spend more money – when they have a good reason to do so. And these days, there are few things more powerful than free/easy access to power to charge device(s). The Wall Street Journal recently published a piece on ‘Nomophobia’ or the fear of your device running out of power - we just can’t function without our mobile devices.
Across our network, we’re also seeing some other trends, such as people tending to access wireless power most on Mondays. Also 2pm local time, or just after lunch in the U.S., seems to be the peak usage time on weekdays.Knowing such usage patterns could eventually open the doors to new business models leveraging wireless charging.
We’re just beginning to scratch the surface of all of the possibilities and use cases for smart wireless technology. Over the coming months and years, we look forward to seeing what consumers, retailers and others are able to do with smart wireless charging technology.
Learn more about Chargifi: https://chargifi.com