Wireless charging adoption is on the rise, battery anxiety is on the decline, and many consumers realize that only “Qi Certified” wireless charging products offer the best in quality, safety and reliability.
These are among the key findings from our latest comprehensive annual survey of 1,600 consumers in the U.S., U.K., Germany and China.
Here are some of the key takeaways:
Wireless charging adoption is surging
With Qi wireless charging from the WPC now supported by most of today’s leading smartphone manufacturers and already available in thousands of products, consumers appear eager to make wireless power a bigger part of their everyday lives.
According to the survey results, the proportion of consumers who use wireless charging grew from 10 percent in December of 2016 from a similar WPC survey, to 40 percent of respondents in April 2018.
Accordingly, the use of wireless charging accessories at home and in cars surged in the past year. What’s more, most wireless charging accessories purchased in last year were bought as stand-alone accessories after the purchase of a smartphone – 30 percent of consumers said they received their wireless charging accessory as a gift.
Qi Certified is important
Our survey asked consumers if “Qi Certified” is something they should be looking for in a wireless charging product, and the answer was yes. As the popularity of Qi rises, some manufacturers have taken to making non-compliant Qi products with false labels like “Qi-enabled” or “Qi compatible.” Often, these products even illegally use doctored Qi logos.
Yet after consumers were exposed to what Qi Certified and proper labeling means, 75 percent said they understood that certification is very or extremely important to ensure the wireless product functioned safely and properly.
Battery anxiety is still a thing, but less so
Fear of a dead battery, long an issue unique to modern life, appears to be on the decline as wireless charging creates new opportunities to power up and top off batteries.
The survey found that 92 percent of respondents use their smartphones on a daily basis, and though 70 percent or more of all global consumers still experience some degree of battery anxiety, that number is on the decline. Finally, while the home remains the most preferred place to wirelessly charge (followed by in a car, at work and while traveling) are also places of interest.
Clearly, these results paint a promising picture for the nearly 600 WPC member companies and others who stand behind the Qi wireless standard, the world’s leading wireless charging technology.