Archive of February 2011


The psychology of connectors

Posted on Tuesday 15 February 2011, by Menno Treffers

The psychology of connectors

Sometimes a new technology changes our behavior.

Has wireless power technology that potential?

Let's do a psychological experiment to find out. Take your phone, connect the power cable, and place the phone on your desk. Do you feel any hesitation to pick up the phone to make a call? What happens when the phone rings? Do you feel annoyed that you have to unplug the phone? I do. It is a subtle effect, but it influences how I charge my phone. I tend to delay charging until the battery runs low or until I know that I won't be using my phone for a while.

Connector-free charging changes that behavior. When people don't feel reluctant they will charge more often and for shorter periods. And that will improve the user experience of high-performance, power-hungry, smart-phones.